Streetwear as a uniform of the music-inspired cultureįor a long time now, HHV has not only stood for vinyl, but also for design, art, streetwear & sneakers. It enables us, as well as our sub-labels Project: Mooncircle, 90’s Tapes, Beat Jazz International and HHV Boombap 45s, to work closely with musicians and label operators and to realize releases according to our own taste. This also primarily shapes the publications of our in-house label HHV, which was created in the course of our further development. Our selection criteria are no longer based on a specific style, but predominantly determined by quality. Our vinyl range now includes more than 80,000 releases, one of the world’s largest online record repertoires. Whether Stones Throw, Ninja Tune, Daptone, Warp or XL Recordings – many great and different record labels have found an eternal home in our online shop. HHV’s range of products in the vinyl shop expanded, initially to include the genres of funk and soul, and then to numerous other musical styles such as house, techno, rock, folk and jazz. The idea to change that was the cornerstone of what HHV is today. At that time, it was hardly available on vinyl. Hip Hop music from the USA, away from the mainstream (and in its golden era the epitome of culture, urban movement and community) was hard to get hold of. Our story begins at the end of the 1990s – at a time when the rare vinyl LP could not be found with just a few clicks and swipes. What defines and sets us apart has remained sustainable: the pure love and passion for record as well as the unique and authentic fusion of our sub-cultures, consisting of vinyl, music, sneakers and clothing. A lot has changed since our foundation in 2002. A home for vinyl lovers was quickly created with a small shop, right through to the very website where you can read these lines right now. Vinyl, Streetwear, Sneakers and more Good Stuff Carefully Composed since 2002 Who we areĮven before the digital age, the HHV vision was discovered and shaped at record fairs and flea markets in our hometown Berlin.
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